The Plymouth Fury is an automobile which was produced by the Plymouth division of the Chrysler Corporation from 1956 to 1978. The Fury was introduced as a premium-priced model designed to showcase the line, with the intent to draw consumers into showrooms.

In 1965, Chrysler full-size cars made a comeback and the full-size Plymouth line included three special Furys: the Fury I, Fury II, and Fury III. The Fury I was marketed to police and taxi fleets, or sold to private customers wanting a basic, no-frills full-sized car, while the Fury II and Fury III were progressive upgrades from the Fury I in trim, specifications, and equipment. Many^[ Sport Fury models (as well as Fury III models) came loaded with options such as automatic transmission, power steering, white sidewall tires (along with full wheel covers), stereo radios, vinyl tops and air conditioning.^[

The overall design changed, with the grille losing chrome but gaining two vertical stacked headlights on each side. All new Furys got a new 119 in (3,000 mm) wheelbase (121 in (3,100 mm) for the wagons) — 1 in (25 mm) longer than before. The 426 "Street Wedge" V8 was introduced, rated at 385 hp (287 kW) but finally street-legal.

From 1966-1969, a luxury version of the Fury, called the Plymouth VIP (marketed as the Very Important Plymouth in 1966) was fielded, in response to the Ford LTD, Chevrolet Caprice, and the Ambassador DPL. These models came with standards such as full wheel covers, vinyl tops, luxuriously upholstered interiors with walnut dashboard and door-panel trim, a thicker grade of carpeting, more sound insulation and full courtesy lighting. In addition to options ordered for the Fury III and Sport Fury models, VIPs were often ordered with such items as automatic transmission, air conditioning, power windows, and power seats.

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