The First Lincoln Continental Was Developed As Edsel Ford's One-Of Personal Vehicle, Though it is Believed He Planned All Along to Put the Model Into Production if Successful. In 1938, He Commissioned a Custom Design From The Chief Stylist, Eugene T. "Bob" Gregorie, Ready For Edsel's March 1939 Vacation. The Design, Allegedly Sketched Out in an Hour by Gregorie Working From The Lincoln Zephyr Blueprints and Making Changes, Was An Elegant Convertible With a Long Hood Covering The Lincoln V12 and Long Front Fenders, and a Short Trunk With What Became the Continental Series' Trademark, The Externally Mounted Covered Spare Tire.
The Car Could be Considered a Channeled and Sectioned Zephyr That Did Not Even Have the Bulge That in The Zephyr (and in Some Other Cars) Replaced the Running-Board at the Bottom of the Doors. This Decrease in Height Meant That the Height of the Hood Was Much Closer to That of the Fenders. There Was Hardly Any Trim On It At All, Making its Lines Superb. This Car is Often Rated As One of the Most Beautiful in The World.
The Custom Car For the Boss Was Duly Produced on Time, and Edsel Had it Delivered to Florida For His Spring Vacation. Interest From Well-Off Friends Was High, and Edsel Sent a Telegram Back That He Could Sell a Thousand of Them. Lincoln Craftsmen Immediately Began Production on The Continental Convertible, and Even a Rare Few Hardtop Models. They Were Extensively Hand-Built; The Two Dozen 1939 Models and 400 1940-Built Examples Even Had Hand-Hammered Body Panels, Since Dies for Machine-Pressing Were Not Constructed Until 1941.
After The Attack on Pearl Harbor, Continental Production Was Suspended, to be Re-Started in 1946 to 1948. Like The Other Post-War Lincolns, However, The Continental Had Similar Bits of Trim Added to Make it Look Improved. The 1939–1948 Continental is Recognized as a "Full Classic" by The Classic Car Club of America, One of the Last-Built Cars to Be So Recognized.
The 1939 Continental is commonly called a '1940 Continental.
The Continental Name Was Revived in 1955 as a Separate Ford Brand, With it's Sole Model Being The Continental Mark II. This Version Was a Unique Design With the Highest Quality Control Ever Seen in the Automobile Industry. High-Class Luxury Abound in The New Continental - And With Very Limited Availability, It Appeared Even More Exclusive Than The Original.
Continental For '56 Was One of the Most Expensive Cars in The World -- With a Cost of $10,000 at a Time When a Regular Ford Could Be Had For Less Than $2000, It Rivaled Rolls-Royce. But Despite its Astronomical Price Tag, Ford Motor Company Actually Lost Money On Each One Sold. On a Side Note, Cadillac Suffered a Similar Financial Loss With it's Own Continental Rival, The Four-Door Eldorado Brougham. Vehicles Such as These Were Image Builders For The Two Companies, as Well as Test Beds for New Ideas and Concepts. The Continental Mark II Was Sold For Just Two Model Years, With About 3,000 Total Units Built. Between The Tales of Dealers Turning Potential Buyers Away Because They Were Not Deemed To Be The Right Kind of People to Own Continental, and it's Sticker Price Found Affordable by Only The World's Wealthiest, The Continental Became Almost Mythical. Many Celebrities Drove Them, Including Frank Sinatra, Elvis Presley, the Shah of Iran, Nelson Rockefeller and Henry Kissinger Among Others.
After The Mark II Was Discontinued, a New Mark III Appeared For 1958. While Continental Was Still Considered a Separate Make, The Car Was Little More Than That Year's Lincoln. This Differed From The Lower-Model Full-Size Lincolns Only In Trim Level and In it's Roof Treatment, Featuring a Reverse-Angle Power Rear "Breezeway" Window That Retracted Down Behind The Back Seat. Hand Assembly Was Gone, But This Allowed For Much Cheaper Prices. That Year's Full-Size Lincoln Sold Poorly In All Models; 1958 Was a Recession Year in The United States. In Spite of That, The Mark III Recorded Much Better Sales Than The Mark II. The New Lincoln Was One Of The Largest Cars Ever Made, Larger Than That Year's Cadillac, And Had Styling Considered by Many to be Excessive Even in That Decade of Styling Excess. 1959's Range Contained a Continental Mark IV Model, And The 1960 Range Had a Continental Mark V, With More Restrained Styling Than The 1958. One Feature of These Cars Was The "Auto Lube", That, As Long As The Owner Kept the Lube Reservoir Full, The Car Automatically Lubed Itself.
































































