The
Continental Mark II
was a personal luxury car produced by the Continental Division of the
Ford Motor Company in 1956 through 1957. Many aficionados of the
automobile consider the Continental Mark II one of the classics of the
postwar period.
Having considered using an
outside design team, Ford turned inside to their own
Special Products Division. In Fall
1952, they designated
John Reinhart as chief stylist, Gordon
Buehrig as the chief body engineer assisted by
Robert McGuffey Thomas; and Harley Copp
as chief engineer.
Ford had wanted to use
unibody technology, but Copp argued
against such a choice for a high-brand/low volume model, which was
required to be delivered into sale in such a short time scale.
What emerged was something quite unlike other
American cars of the period. While other makes experimented with
flamboyant chrome-laden styling, the Continental Mark II was almost
European in its simplicity of line and understated grace.
There was something of the
style of the early Ford Thunderbird at the front, with a tasteful
egg-crate grille and a long, curving hood with straight fenders to the
headlights. The straight fender line went back to behind the doors, at
which point the line kicked up a little before curving back down to the
taillights.
Little chrome was used compared to other vehicles of
the time, and the only two-tone paint combinations offered were limited
to roofs being contrasted with bodies. The car had power steering, power
brakes, power windows, power seats, and power vent windows. The vanes on
the wheel covers were individually bolted inside the frame of the cover.
It sported a high greenhouse and a wraparound windscreen. Gas entered
the fuel tank via a swingaway left taillight.
Most of the car was hand-built to an exacting
standard, including the application of multiple coats of paint, hand
sanding, double lacquering, and polishing to perfection.
For power, the Mark II featured the newly offered 368
cubic inch Lincoln V8. Standard equipment in the Lincoln line, the
engines selected for the Mark II were effectively factory-blueprinted,
assembled from the closest-to-specifications parts produced available.
Turning out 285 HP in 1956, the engine was tuned to produce 300 HP in
1957. The engine was mated to a three-speed Lincoln automatic, and both
engine and transmission were subject to extensive pre-release testing.
The Mark II sold for $10,000,
the equivalent of a new
Rolls-Royce or
two Cadillacs.
In spite of this, Ford estimated they still lost over a thousand dollars
per car on the 3,000 that were built.
About 1,300 were sold in the last quarter of 1955
after the car's October debut at the Paris Motor Show; another 1,300 or
so in 1956; and 444 in 1957, some with factory-installed air
conditioning. Initially, Ford accepted losses on the Mark II in return
for the prestige it endowed its entire product line with, but after
going public tolerance for such losses fell.
Famous
owners included Elvis Presley, Frank Sinatra, the Shah of Iran, and a
cross section of the richest men in America. The car was featured in the
1956 film High
Society,
starring Sinatra, Bing Crosby, Grace Kelly and Louis Armstrong.
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