The origins of the Limited name date to 1936 when Buick added names to its entire model lineup to celebrate the engineering improvements and design advancements over their 1935 models. Buick had released a new line of cars that were technically superior to their predecessors by offering such features as all-steel passenger compartment tops (GM's Turret Top design), improved front suspension, improved hydraulic safety-breaking system, alloy engine pistons and an improved engine cooling system. Buick's Series 40 was named the Special, the Series 60 was named the Century, the Series 80 was named the Roadmaster, and the Series 90 — Buick's largest and most luxurious vehicle — was named the Limited.

Limited's were the most expensive Buicks in production, riding on the company's longest wheelbase of 138 in (3,505 mm), and the best appointed cars that Buick built. The name Limited was truly appropriate to the cars themselves which were limited to touring sedans and limousines; its sales too were the smallest of Buick's entire model range.

01102012